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856.4.0.u: http://www.cya.unam.mx/index.php/cya/article/view/1689/1162

100.1.#.a: Torres Fragoso, Jaime; Luna Espinoza, Ignacio

524.#.#.a: Torres Fragoso, Jaime, et al. (2017). Assessment of banking service quality perception using the SERVPERF model. Contaduría y Administración; Vol. 62, Núm. 4. Recuperado de https://repositorio.unam.mx/contenidos/14287

245.1.0.a: Assessment of banking service quality perception using the SERVPERF model

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561.1.#.a: Facultad de Contaduría y Administración, UNAM

264.#.0.c: 2017

264.#.1.c: 2017-09-18

653.#.#.a: Quality; banking services; isthmus of tehuantepec; servperf

506.1.#.a: La titularidad de los derechos patrimoniales de esta obra pertenece a las instituciones editoras. Su uso se rige por una licencia Creative Commons BY 4.0 Internacional, https://creativecommons.org/licenses/by/4.0/legalcode.es, fecha de asignación de la licencia 2017-09-18, para un uso diferente consultar al responsable jurídico del repositorio por medio del correo electrónico revista_cya@fca.unam.mx

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520.3.#.a: The purpose of this article is to evaluate the quality of the services provided by the two most important banks that operate in Mexico, using as case study those branches that are located in the four main cities of the Isthmus of Tehuantepec: Ixtepec, Juchitán, Tehuantepec and Salina Cruz. The methodological strategy of this investigation resided in the application of a modified version of the SERVPERF model, one of the most important in this type of studies, which assesses the perception of the clients based on five criteria: reliability, responsiveness, safety, empathy and tangible elements. Strictly speaking, these criteria or dimensions jointly define the quality of the service received. The results found indicate that, in general terms, the assessment of the clients of both banks regarding their services is high, which could be explained by the establishment of very low expectations by the users according to the specific socioeconomic variables. Additionally, significant differences were found regarding the assessment between groups of people according to the different analyzed variables, such as occupation, level of education and age range.

773.1.#.t: Contaduría y Administración; Vol. 62, Núm. 4 (2017)

773.1.#.o: http://www.cya.unam.mx/index.php/cya/index

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022.#.#.a: ISSN electrónico: 2448-8410; ISSN impreso: 0186-1042

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264.#.1.b: Facultad de Contaduría y Administración, UNAM

758.#.#.1: http://www.cya.unam.mx/index.php/cya/index

doi: https://doi.org/10.1016/j.cya.2017.06.011

handle: 15f61e0adde060b3

harvesting_date: 2019-02-06 00:00:00.0

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Artículo

Assessment of banking service quality perception using the SERVPERF model

Torres Fragoso, Jaime; Luna Espinoza, Ignacio

Facultad de Contaduría y Administración, UNAM, publicado en Contaduría y Administración, y cosechado de Revistas UNAM

Licencia de uso

Procedencia del contenido

Entidad o dependencia
Facultad de Contaduría y Administración, UNAM
Revista
Repositorio
Contacto
Revistas UNAM. Dirección General de Publicaciones y Fomento Editorial, UNAM en revistas@unam.mx

Cita

Torres Fragoso, Jaime, et al. (2017). Assessment of banking service quality perception using the SERVPERF model. Contaduría y Administración; Vol. 62, Núm. 4. Recuperado de https://repositorio.unam.mx/contenidos/14287

Descripción del recurso

Autor(es)
Torres Fragoso, Jaime; Luna Espinoza, Ignacio
Tipo
Artículo de Investigación
Área del conocimiento
Ciencias Sociales y Económicas
Título
Assessment of banking service quality perception using the SERVPERF model
Fecha
2017-09-18
Resumen
The purpose of this article is to evaluate the quality of the services provided by the two most important banks that operate in Mexico, using as case study those branches that are located in the four main cities of the Isthmus of Tehuantepec: Ixtepec, Juchitán, Tehuantepec and Salina Cruz. The methodological strategy of this investigation resided in the application of a modified version of the SERVPERF model, one of the most important in this type of studies, which assesses the perception of the clients based on five criteria: reliability, responsiveness, safety, empathy and tangible elements. Strictly speaking, these criteria or dimensions jointly define the quality of the service received. The results found indicate that, in general terms, the assessment of the clients of both banks regarding their services is high, which could be explained by the establishment of very low expectations by the users according to the specific socioeconomic variables. Additionally, significant differences were found regarding the assessment between groups of people according to the different analyzed variables, such as occupation, level of education and age range.
Tema
Quality; banking services; isthmus of tehuantepec; servperf
Idioma
spa
ISSN
ISSN electrónico: 2448-8410; ISSN impreso: 0186-1042

Enlaces